Target: The OFW Market

img_pr02 Today’s economic crisis forces overseas Filipino workers and their families to rethink how they invet their money. Real estate, a physical investment, has been generally viewed as a safe haven for hardworking OFWs

Cebu-based company Nexus Real Estate Corp. Has been building and selling property since 2001.

Overseas Filipino Workers (OFWs) are their primary target for their products raging from social housing to high-end residential areas, said vice president for sales and marketing Shanna Louise Te Lopez.

“We’re positioned in the middle cost market.It’s the price range that PFWs can afford. Based on past developments, 90 percent of our clients are OFWs or Filipinas married foreigners,” she told Cebu Daily News.
The company’s decision to reach out to more OFWs is supported by solid reasons.

OFW remittances reached $16.4 billion in 2008, an increase of 13.7 percent from the $14.4 billion generated in 2007, according to Iluminada Sicat, director of the Department of Economics Statistics of the Bangko Sentral ng Pilipinas, in a recent economic briefing in Cebu.