RE-BRANDING PRESS RELEASE
January 28, 2016
After the successful ground breaking last July 17, 2015 of its latest 5 building residential and recreational development in Talisay City, NEXUS Real Estate Corporation will formally launch its flagship project on January 28, 2016. The project will, however, carry a new brand – ANTARA.
“ANTARA is an Indonesian phrase which means “in between”. This is more reflective of the multi-dimensional feature of the project. We felt that taken together as a whole, our project is the perfect “in-between”. It is a real estate unit cum investment instrument cum vacation getaway cum lifestyle hub. What we basically did was to position the project “in-between” so many industries – property development, property leasing, hospitality, leisure lifestyle, investment portfolios, etc. and reflected the familiar elements of these industries to come up with a very unique project proposition”, according to Ms. Lopez.
From its vantage point, one is already afforded a breathtaking view of Talisay and Cebu cities and offers a truly unique and fresh take on the “residential + recreational + possibilities” development concept.
“Our new tagline is also reflective of the totality of our project. The first 2 words basically describe our primary project components – residential and recreational. The last word sums up how our buyer/investors/guests would like to appreciate their entry into the project – and it’s an endless list of possibilities. They can be a straight out unit owner, a rental unit owner, a lifestyle club member, a property speculator, and a lot more. We leave it up to their imagination on how to treat their investment with us,” Ms. Lopez further explained.
“The change of name means that we have further elevated the project’s marketability and acceptability to a wider market. With the scheduled delivery of its first tower in 2018, ANTARA will truly be a game changer in the way Cebuanos live and play, and an iconic reminder of our world-class sensibilities,” Ms. Lopez concluded.